In China, by the year 2016, 28.4% of the population were aged 18-35 according to the US Census International Database. This generation have distinct career concerns compared with their precedents or their peers abroad. According to Mercer’s report in 2016, the top 3 employee priorities that are listed “Important” by Chinese employees are:
- More/Better training opportunities
While young people in China still hold on to collective responsibility in family and society, they are increasingly seeking individual development. A typical example is selling a fancy car: To older generations, the most efficient way of marketing might be “a better car helps when you are meeting clients”, while for young consumers you have to convince them it gives them a better life. This is the same in marketing to the employees, they have to see their future in working for your company.
- Increased pay
Chinese employees are practical about money. When it comes to a business trip in First Class and Five-star, they prefer those things come in cash. They prefer higher figures in their bank account than any other non-cash benefits. This is particularly important as young people are struggling to secure a home in one of China’s top-tier cities because of the high housing prices.
- More autonomy
Interestingly, only two countries out of 15 put it as “important”, and China is one of them. Jane Sun, co-president and COO of Ctrip, a Shanghai-based online travel company with 30,000 young employees, points out that “people born in the 80s tend to question, ‘Why are you my boss?’ And young people born in the 90s don’t care who the boss is. They just want to be themselves.” This is also represented at the bottom of the list: China is one of the only two countries out of 15 classified “A supportive manager” as “Not important”.
In the rest of Mercer’s list, employees in China put “Flexible work practices”, “More paid leave or additional holidays”, and “A manager that stretches my abilities” as “Somewhat Important”. What they see as “Not Important” includes: “A supportive manager”, “A better-designated work environment”, “More responsibility”, and “More realistic/better- allocated workload”.
在15个国家中，只有2个国家认为这一职业诉求“重要”，而中国是其中之一。携程旅行社的联合总裁兼首席运营官Jane Sun管理着3万名年轻员工，她指出：“八十年代出生的人们往往质疑，‘你凭什么当我的老板？’ 90年代出生的年轻人不关心老板是谁，他们只关心做自己。”这一点也在名单的末尾得到了印证：中国是15个国家中认为“非常支持我的老板”是“不重要”的两个国家之一。
Author: Selina Gao, Plusser Marketeer based in Manchester